Take a moment to suspend your disbelief (and perhaps the eyeball damage caused by the googly-eyed neon bugs on the packages) and hear me when I say this: My kids love kefir. My kids beg for kefir. But only when it comes in the form of Lifeway Probugs, a drinkable organic kefir snack made just for kids.

Don’t know what kefir is? It’s similar to yogurt, but with even more of that good bacteria that stays with them, helps with digestion and wards off various bad stuff.

My kids don’t know that, of course. They just know it comes in flavors like “orange creamy crawler” and “sublime slime lime.” The fact that it’s all-natural and loaded with probiotics? Let’s keep that between us moms. -Mir


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