Kidscounter: Non-toxic shampoo for kids that we love. Even if they make your kid want to eat a creamsicle.

I don’t know about you, but I feel like I’ve tried tons of kid’s shampoos, with mixed reviews from my kids. While there are many non-toxic shampoos for babies and kids these days, it’s been hard to find a scent that speaks to my sons, who hate stuff that smells too floral or sweet. So I’m happy to find Beautycounter‘s new collection of adorable and awesomely worry-free kids’ bath and beauty products.

The combo of clementine and vanilla in Kidscounter Nice Do Shampoo actually had my son lathering up his own hair and asking for more (this from the boy who ducks his head in the water when I come at him with a handful of shampoo). Ditto for their Not a Knot Conditioner, which smells like a yummy Creamsicle.

This was actually the first time I ever used conditioner on my kids’ hair, and whoa, what a difference. In the past I’d thought kids’ conditioner was gimmicky, but now I know a good one can work wonders in the hair-smoothing department.

 

I’ve been mighty smitten with Beautycounter since their launch last year. They restrict more than 1500 ingredients from their products, and considering the U.S. only restricts 11, that’s a real eye-opener for me. They even work alongside The Campaign for Safe Cosmetics, Healthy Child Healthy World, and Environmental Working Group to make sure all of their bath and beauty offerings are free of toxic chemicals.

In fact, they’ve also got a small collection of safe makeup for little girls who love sneaking swipes of their mom’s lipstick when playing dress-up. If I had girls, I would totally buy the Kidscounter Shine Collection instead of the cheap no-brand stuff at the drugstore.

The collection comes with three totally natural beauty products: a pearly powder, sparkly nail polish and a twinkly pink lip gloss–which looks uncannily like a super popular Chanel shade, if I may be so bold.

This trio of play makeup is not only safe for dress-up, it also has the added benefit of keeping your grownup cosmetics free of the telltale signs of sneaky child interaction. You know what I’m talking about.