If you’re a parent and you haven’t been to a Target lately (what?) be sure to check out their new, super cool Target’s PRIDE tee collection for kids in time for June’s Pride Month. They’re wonderfully designed featuring motives that go beyond mere rainbows, into unicorns, airplanes, and robots.

Personally, I love a retailer that shows love to all its customers by acknowledging all kinds of families in our beautifully colorful world, because all kids are equally deserving of our love and support.

Top left photo © Ellyn Exley Dvorkin
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Related: The new children’s book offering a joyous lesson in empathy


Lion PRIDE kids' graphic tee only at Target.

ids Unicorn PRIDE tee at Target

DI LOVE MY DADS pride tees for kids at Target

LOVE makes a family Pride tee at Target

There is a fun variety to choose from, but my personal favorites are the LOVE Makes a Family onesie, the colorful double entendre lion pride tee, and OMG the unicorn pride tee with a mane of many colors? Yes, please.

And for families with two daddies, I think a t-shirt that shows your family pride like the I HEART MY DADS tee, above, would be the perfect gift for June 18.

Of course while June is Pride Month, kids will want to keep wearing them in July, August, September… hey, as one of their tanks remind us rainbows never go out of style.

Check out the full line of Target’s PRIDE tees for kids in store and online.