The no-fuss diaper bag that we’re fussing over

Baby Grab & Go diaper bagWhen it comes to diaper bags, fancier isn’t always better. Sometimes I just need something simple and classic to get the job done.

A they-thought-of-everything kind of bag, like the new Ah
Goo Baby Grab & Go Bag
, looks like it will fit the bill nicely. First of all, it’s not going to cost a full paycheck. In this
era of designer diaper bags, that’s saying something. Second, it’s
totally mom–and dad–friendly. No “Honey, I’m not wearing that Kate Spade over my shoulder” arguments
from your partner. And third, it’s got some pretty cool features.

I like the crumb drains in the back pocket of the bag. Crumb drains! I
don’t know about you, but designer or not I’ve never had a diaper bag
that wasn’t filled with bits of snacks gone by.

And there’s also a neat, expandable waterproof compartment in
the bottom of the bag. I have visions of how useful it would be for
those banana-covered baby shirts or potty accident toddler pants.

Mostly, though, it all comes back to the simplicity of the bag.
Because even though I love a fancy diaper bag now and again, sometimes,
when I’m dealing with a flipping, squirming, crawling, climbing,
kicking, raspberry-ing baby, I’m really not thinking about how
runway-ready I am. –Stephanie

Ed Note: Please note that this is not a big tote style bag; but rather a more compact bag. It’s 30cm wide, which is about 11″.

Find the new Ah

Goo Baby Grab & Go Bag, online from Ah Goo Baby.

Stephanie S.

Stephanie Slate is an Ontario-based writer, crunchy mom, and celebrity stroller expert. And no, she does not say "eh."


  • Reply November 6, 2011


    According to the website the measurements are 30x25x12cm, is that correct? Seems really small.

  • Cool Mom Picks
    Reply November 7, 2011

    Cool Mom Picks

    Indeed CMo, we’ve updated the post to made that clear. It’s not a tote for sure; more like a compact, efficient bag for essentials.

  • Reply November 7, 2011


    anybody else think this looks very similar to ju-ju-be bags?

  • Cool Mom Picks
    Reply November 7, 2011

    Cool Mom Picks

    Good question. This seems pretty different to us in terms of construction, and the simplicity of the structure. Ju-Ju-Be is mostly known for their wild patterns. Is there one in particular you were thinking of, Elle? We’d be happy to compare!

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