Gap Kids + Threadless – now the most indie of tees at the most unlikely of shops

threadless tees at gapWell lookie here at what Gap is doing these days: taking a page from the Target Shops, West Elm’s indie artist selections, and other mainstream retailer partnerships with the little guys. Because starting today, Gap has joined forces with the quirky, uncommon tees from Threadless in a brand new collection made just for kids.



The Gap Threadless tees for kids have launched with five cute designs–of course. After all, they’re all crowdsourced and chosen by you. Lim Heng Swee’s bunny shirt is crossing fingers, ears and legs–not sure if she’s hoping for something or just really has to pee. And how can you not adore a paper airplane with big, twin-engine dreams? Sizes run from 12 months to 5y.



threadless gap teesThe quality is quite nice, with a soft, slouchy feel to the clothes, tagless backs, and touches like shirred cap sleeves on the girls’  designs. Besides, it’s kind of nice to know that you can now walk into your average Gap in the mall and find a shirt hipper than one that says…well, GAP on it. -Liz



Hit the Gap for their brand new collection of Threadless tees for kids

Liz

Liz Gumbinner is the Publisher and Editor-in-Chief of Cool Mom Picks and Cool Mom Tech. This makes her very happy.

3 Comments

  • Reply May 10, 2012

    Charissa

    I would add tag – Big brands doing cool things!

  • Reply May 10, 2012

    pens

    As a fan of threadless, this kind of bums me out.

  • Cool Mom Picks
    Reply May 10, 2012

    Cool Mom Picks

    Good point, Charissa! We love the idea that independent illustrators will now have greater exposure for their work.

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