As a new mom, I rejected backpack style diaper bags for more fashionable (and, occasionally less comfortable and user-friendly) options. Yes, I did think the heavy leather tote with no shoulder strap was a good idea…for a minute.

But, while I traveled from Asia to the US with a two year old, I became an instant convert to the Be Right Back backpack diaper bag from Ju-Ju-Be. And now that they’ve partnered with Tokidoki and Sanrio, their bags are more full of more fun and pop-culture than ever.

Because, rainbows, Hello Kitty, unicorns, and sushi, you guys!

CMP is an rstyle affiliate.

Related: Tokidoki and Clek collaborate on these out-of-this-world car seats

Tokidoki & Sanrio for Ju-Ju-Be: Hello Friends print on the Be Right Back back pack

Tokidoki & Sanrio for Ju-Ju-Be: Sushi Cars print on the Be Packed back pack

Be Right Back Tokidoki print in Ju-Ju-Be's new backpack

Related: Cool rainbow unicorn gifts for kids and kids at heart.
(Because we all need more rainbows and unicorns in the world.)

Let me just say, I had no idea I could feel as passionately about zippers as I do, now that I’ve carried a Ju-Ju-Be bag.

These are heavy duty zips that slide so smoothly. It’s not life-saving stuff, but when your hands are full of dirty diaper and you need a wipe now, a bag that opens easily makes a difference.

Plus, the linings are antimicrobial. Which is nice when you don’t remember the dirty diaper that’s stashed in there until the next morning.

But these fabrics are so fun, there’s no reason to limit the bags just to your baby years. My tweens would love this style for their own backpacks, and I know they’ll last forever. Especially because I hope they never outgrow a love of unicorns.

We’re swooning over the new Ju-Ju-Be backpack diaper bags and regular backpacks featuring Tokiodoki prints like Be Sporty: Rainbow DreamsBe Packed: Sushi Cars, and Be Right Back: Hello Friends at our affiliate Amazon or at the Ju-Ju-Be website. And yes, you can mix and match the styles and prints any way you’d like.


Liz got a sneak peak of the new Tokodoki bags and accessories at this year’s Toy Fair. Check out the cool California Dreamin’ Mermicorno handbag (yes, MERMicorno!) and the California Dreamin’ Heart Window Backpack. Plus, cute coin purses featuring Jellycat, Diamante, and Mermicorno too.

They’re not made by Ju-Ju-Be, but they are pretty awesome. Find them at the Tokidoki website.

New Tokidoki Heart Window Backpack seen at Toy Fair 2018 | Cool Mom Picks

New Tokidoki Mermicorno handbag and accessories seen at Toy Fair 2018 | Cool Mom Picks