Back to school clothes that don’t wear out by October. Promise.

Retro kids' stockings for back to schoolMy kids wear uniforms to school. In general, I’m a big fan because it makes getting out the door that much easier (white polo! navy shorts! let’s go!). But I get a little wistful when I’m shopping for school clothes — after all, how excited can you get about white polo shirts?

Not very, I’ll tell you what.

This year, Sweden’s Polarn O. Pyret is totally cheering me up with their first foray into fall for the states. Their selection of cool, slightly quirky, high quality European pieces are the perfect antidote to boring basics with retro patterns and outre colors that are practical, sturdy and wearable, no matter what your child’s personal style.

Polarn O. Pyret WindbreakerI’m hoping I can talk my sons into something with their signature stripes, like a bright rugby shirt or a pullover sweater or a classic tee. Shopping for girls? I like the drawstring tunic with some fabulous leggings, or a soft cotton dress with printed tights. There are also some sporty fleece jackets for babies and kids in more modern colors than what you normally find out there.

The prices are a pretty comparable to Gap, but the quality is more comparable to Hanna Andersson.These are the clothes that will last and last through second kids, if not second generations. And so much cuter than a white polo and navy shorts. -Susan

Find kids’ clothes in sizes newborn-12 at Polarn O. Pyret and save 30% off non-sale items through 9/30/09 PLUS free shipping on orders $100+ with code COOLMOM at checkout.

Don’t forget to check our Back to School Shopping Guide for more great kids’ fall fashion picks!

Congratulations to Maggie C., lucky winner of a fleece jacket from Polarn O. Pyret!

Susan Wagner is a lifestyle and fashion writer, the author of Working Closet, and a former Cool Mom Picks contributor.

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