It’s summertime, and lemons are everywhere. I’m making pie. Beyoncé’s making music. And now babyGap is partnering with Alex’s Lemonade Stand Foundation (ALSF), an organization dedicated to curing childhood cancer, with an exclusive collection of baby and toddler summer essentials.
ALSF was named after Alexandra Scott, who lost her battle with cancer in 2004 at the age of 8. The foundation, which has evolved into a nationwide non-profit, sprung from a front yard lemonade stand and her mission to raise money to find a cure for all children with cancer, like herself.
This babyGap collection includes onesies and t-shirts with the bright, cheerful lemon design and signature “When life gives you lemons…” quote on the back. We love that these items deliver a sweet yet strong message, and give back in a big way — 100% of the net profits of select pieces go right back to the foundation. And that’s something we can all raise a glass of lemonade to.
This babyGap + Alex’s Lemonade Foundation campaign launched on May 24 online and is available at select GAP stores starting today. While the entire lemon-themed collection is sweet, please note that only the shirts and onesies that say Alex’s Lemonade Stand are included in the fundraiser.