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Are Ruggable rugs really washable and stain-resistant? We bought one to see. | “Damn you, Facebook ads” series

Those ads for Ruggable have been popping up in my Facebook and Instagram feeds for ages, but it wasn’t until their Star Wars line of rugs debuted that I finally gave in and bought one. In my defense, the designs are super cool! And subtle enough that our house...

We tried The Earthling Co.’s bar shampoo. Here’s what we thought. | Damn you, Facebook Ads series

by Kate Etue | Beauty + Cosmetics

Last year I tried Hairstory’s New Wash Shampoo after seeing some Facebook ads for it, and whoa, our review really resonated with our readers! So when I saw ads for The Earthling Co.’s bar shampoo, I knew I wanted to buy it and give it a try too. The...

We tried Hairstory New Wash shampoo: Here’s what we thought | Damn You, Facebook Ads series

by Kate Etue | Beauty + Cosmetics

I typically fly right past most of the ads in my Facebook and Instagram feeds, but recently the Hairstory New Wash shampoo ad caught my eye. This sulfate-free shampoo is supposed to change the way you wash your hair, and with 4/5 stars and more than 5,000 reviews, I...

Is The Ordinary skincare and makeup good considering it’s so cheap? We tried it to see. | Damn You, Facebook Ads

by Kate Etue | Beauty + Cosmetics

Last month, I turned forty. Of course, because the Internet knows everything, it’s no surprise that my Facebook feed is full of skin care ads that seem to want me to look like I’m in my twenties again. Which, for the record, I do not want to be. But, my...

Do Etee reusable food wraps really work? | Damn you, Facebook Ads

by Kate Etue | Kitchen + Dining

Am I the only mom who’s constantly running out of sandwich bags and plastic wrap? Probably not. By packing lunches and storing leftovers for 6 people in my family, I cannot keep them on hand. So when Liz suggested I purchase a set of Etee reusable food...

An honest review of Glossier Balm Dot Com Universal Skin Salve | Damn You, Facebook Ads

by Liz Gumbinner | Beauty + Cosmetics

I can’t be the only one seeing Glossier ads all over my Facebook feed. Those videos of dewey-skinned young lovelies applying their skincare products and popular lip balms were too much for this beauty product fan to resist! So in our latest installment of Damn...

How well do Inkbox semi-permanent tattoos work? | Damn You, Facebook Ads

by Kate Etue | Fashion

I’ve never taken the plunge to actually get a real tattoo. While Kristen’s tattoos look amazing, the pain and permanence hold me back. So, when I saw the ads for semi-permanent tattoos from Inkbox in my Facebook feed over and over, I thought I’d give one...

Damn you, Facebook ads: An honest review of Function of Beauty custom shampoo and conditioner

by Cool Mom Staff | Beauty + Cosmetics

We’re so glad you’ve all been loving our Damn You, Facebook Ads article series, in which we purchase products from those ads we see over and over, then test them out just for you. Today, we’ve got the honest scoop on Function of Beauty custom...

Damn you, Facebook ads: We tried the FLEX disposable tampon alternative, and here’s how it worked for us. In full detail (sorry).

by Kate Etue | Health, Fitness + Wellbeing

I’m coming up on my 25thish anniversary of my first visit from Aunt Flo. And over that those 2.5 decades, I’ve had the same exact routine every month: tampons and pads. I wasn’t necessarily looking to spice things up in that department, but when I...

Damn you, Facebook ads: Trying out the Thrive Causemetics Infinity Waterproof Eyebrow Liner

by Georgette Gilmore | Beauty + Cosmetics

Next up in our series of products from Facebook ads that we see, purchase, and review is the Thrive Causemetics Infinity Waterproof Eyebrow Liner. They claim it “holds like a wax, blends like a powder and intuitively adjusts to match your brows,” so how...

Hi! We’re Kristen + Liz!

Kristen Chase + Liz Gumbinner of Cool Mom Picks

We started Cool Mom Picks in 2006 to help make life cooler, more meaningful, and more fun for parents of all kinds.

Trivia: It was called Cool Mom Sh*t for the first two days. (Yeah, we rethought that.)

We had no idea our site would grow to become a major lifestyle network, that we'd end up sharing our finds with the TODAY Show and Martha Stewart, that we'd be able to make a real difference for so many small businesses and women-run companies, or that we'd end up with an incredible community of the coolest readers on the planet. (If we do say so ourselves).

We still love what we do every single day. And we're so glad you're here.