These revolutionary bras with adaptive sizing eliminate the need for all those different-sized bras we have. Yes!

by Cool Mom Team | Fashion, Health, Fitness + Wellbeing

Can one bra support a 32A, A 34D, and a 36C all at once? We found ones that can! Thanks to our newest partner, the cult-favorite affordable luxury lingerie brand, NEIWAI. Nearly every woman knows about the array of bras in multiple sizes we’re forced to collect:...

Period underwear to menstrual cups: 4 tampon alternatives we’ve tried that can save you during the tampon shortage

by Liz Gumbinner | Health, Fitness + Wellbeing, Tips + Tricks

Is there actually a tampon shortage right now? Evidently, yes. As if the recent formula shortage hasn’t been hard enough on (mostly) women, now…this. Sigh. But at least there are some great alternatives, if not permanent solutions to tampons or pads. And...

Our review of the True & Co bra | Damn You, Social Media Ads

by Kristen Chase | Fashion

As you might already know if you read our site regularly, we’re suckers for social media ads, which is why you see our reviews of everything from THINX period underwear to Color WOW Dream Coat anti-frizz hair treatment. These ads pop up in our social feeds, and...

Cake Maternity’s new lingerie offerings. Just in time to help moms-to-be feel sexy on Valentine’s Day too.

by Kate Etue | Baby, Fashion

Valentine’s Day is, of course, my free pass to splurge on sexy lingerie. But don’t underestimate the power of lacy cotton panties to keep you feeling flirty the other 364 days of the year. We’ve been big fans of Cake Maternity’s beautiful...

The Valentines gift for the romantic with a naughty streak

by Liz Gumbinner | Valentine's Day

A little secret about me: I am a serious romantic. I’d always rather get a heartfelt card for Valentine’s Day–or any day, really–than even a box of fancy chocolates or some sexy lingerie. But if you’re looking for a cool Valentine’s...

Slip happens.

by Melissa | Fashion

Okay, I know it isn’t 1984 and Madonna isn’t the world’s biggest style icon, but I must confess that I’ve started showing my bra straps again. And not in the “I-have-a-baby-feeding-from-my-boobs” kinda way. And here I must confess...

Hotmilk sexy nursing bras. Oh yes they are. And so are you.

by Kate Etue | Baby, Fashion

So let’s talk sexy nursing bras. Because Mama, you’ve done an amazing job growing a beautiful, perfect little baby inside of you for the last nine months. Then you rocked that delivery, bringing him or her into this world. And now you’re spending...

Super cool last minute Valentine’s gift ideas you can still get delivered in time. Because IOUs aren’t sexy.

by Liz Gumbinner | Valentine's Day

Let’s not call us procrastinators. Let’s just say…we’re busy. Because we are. So we get it.  if you’re still looking for a last  minute Valentine’s Day gift for a special someone, here are a few ideas that go a little further than a...

Sexy maternity lingerie for Valentine’s Day: Yes, you can go there. And you should.

by Kate Etue | Baby, Fashion

Sexy maternity lingerie when you’re pregnant or nursing? I’m on board! When I was pregnant and nursing, I always felt a little bummed about Valentine’s Day; it was hard for me to feel really attractive when I ballooned up to the size of a Smart Car...

True & Co: Bra shopping just got more amazing than ever. Because you don’t have to go.

by Liz Gumbinner | Fashion

The idea of a service that let’s you order bras online with “virtual” fitters–well, call me a skeptic. A big skeptic. Until I found this brilliant (seriously) service that…wow. This is not like any online bra shop I’ve ever seen....